PROJECTS

A pioneer in brand storytelling and custom content, Carly Fisher is an award-winning copywriter, editor and content strategist. She is frequently tapped by forward-thinking brands and corporations to consult on dreaming up large scale campaigns and custom projects. Her work has included high-level cross-platform content, editorial, communications and marketing strategy efforts for B2B/B2C Fortune 500 companies, C-Suite executives, and newly minted start-ups across multiple industries, including: food and beverage, CPG, travel, lifestyle, environmentalism, healthcare, business, finance, insurance and tech. She is passionate about helping mission-driven companies committed to solving problems for the greater good. 

 

Her work overseeing USFoods' integrated marketing program, Food Fanatics, earned four awards from the Business Marketing Association and Custom Content Council. She employs data-driven information, UX strategic thinking, and compelling human interest storytelling to help brands share their story and establish thought leadership across multiple platforms, including web, print, digital, experiential and social media. 

BRANDS

Red Bull, Hilton, Square, Burrow, Aflac, John Hancock Insurance, AbleTo, The Media Trust, Verizon, Woodford Reserve, National Restaurant Association, The Restoration Hotel, Blackberry, Charbroil, Montreal Convention Visitors Bureau, VisitTheUSA.com, Phusion Projects, US Foods, Hannaford, Quorn, Jarritos, Gold's Gym, BeGroup, and more

 

SERVICES
 

  • Editorial, communications, social media, brand strategies strategies

  • Grant writing

  • AMA medical editing

  • Instructional educational coursework design

  • UX strategy and QA

  • Custom print and digital magazines; newsletters; blogs; CMS websites

  • Copywriting, ghostwriting, C-Suite executive messaging, white papers, investor decks

  • Brand storytelling, corporate communications, custom content development, writing, editing and production

  • Creative copy direction and brand studio management of cross-functional teams

  • Integrated growth strategies for custom content (print, digital, video, social, podcast, experiential)

  • Target demographic research, customer insight and segmentation

  • Competitive research, content audits, SWOT analysis, high-level recommendations

  • Data-driven brand messaging across distribution channels

  • Industry trend forecasting, editorial calendars and media planning

  • Leadership, recruitment and mentorship

  • SME: B2B/B2C business, ecomm, tech, CPG, travel, design, culture, hotels, hospitality, lifestyle, cosmetics, luxury, health and wellness, cannabis, culture, restaurants, foodservice.

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Red Bull

Brand journalist

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Burrow

Brand storyteller

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USFoods

Managing editor and creative director

Image by Jarritos Mexican Soda

Jarritos

Brand storyteller

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Hilton

Managing editor and creative director

Image by Ben White

Aflac

Content strategist