Author | Writer | Consultant
Oversaw the branding, editorial direction, content strategy, launch, and management of US Foods's $1 million quarterly print and digital trade publication and national integrated custom B2B marketing program, Food Fanatics.
Winner of four gold awards for the Business Marketing Association and Pearl Awards.
Independently oversaw editorial calendars, budget and production schedule of national food trends targeted at independent restaurants across the country.
Included a multi-platform integrated approach to a print magazine, social strategy, digital and web, and experiential (trade shows and events).
Worked in tandem with art director for photo shoots, proofing and layouts.
Generated $800K in advertising revenue on $1 million investment.