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USFoods

Oversaw the branding, editorial direction, content strategy, launch, and management of US Foods's $1 million quarterly print and digital trade publication and national integrated custom B2B marketing program, Food Fanatics.

 

  • Winner of four gold awards for the Business Marketing Association and Pearl Awards. 

  • Independently oversaw editorial calendars, budget and production schedule of national food trends targeted at independent restaurants across the country.

  • Included a multi-platform integrated approach to a print magazine, social strategy, digital and web, and experiential (trade shows and events).

  • Worked in tandem with art director for photo shoots, proofing and layouts.

  • Generated $800K in advertising revenue on $1 million investment.

Examples

Fall 2012 (PDF)

Fall 2015 (PDF)

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