Oversaw the branding, editorial direction, content strategy, launch, and management of US Foods's $1 million quarterly print and digital trade publication and national integrated custom B2B marketing program, Food Fanatics.

 

• Winner of four gold awards for the Business Marketing Association and Pearl Awards. 

• Independently oversaw editorial calendars, budget and production schedule of national food trends targeted at independent restaurants across the country.

• Included a multi-platform integrated approach to a print magazine, social strategy, digital and web, and experiential (trade shows and events).

• Worked in tandem with art director for photo shoots, proofing and layouts.

• Generated $800K in advertising revenue on $1 million investment.

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Examples

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Fall 2012 (PDF)

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Fall 2015 (PDF)